#62: How Should We React to Jane Walker? A Scorecard for Marketing to Women

This is a special edition of The Katie Martell Weekly.

How should we evaluate "femvertising" like Jane Walker? In my new article, I propose a new framework to identify whether campaigns are merely gimmicks, or supporting the very real fight for equality.

Regarding Jane Walker, Diageo is a company prepared to back up its campaign with real action.

That should be celebrated. Read on...

What do you think? Tell me on Twitter or LinkedIn.

Best,
Katie

Katie Martell
www.katie-martell.com