Cannes Day Five: Winners of the First-Ever Creative B2B Lions

Happy Friday!

We made it - day five of the Cannes Lions International Festival of Creativity! 

In partnership with the great team at LinkedIn Marketing Solutions, I’ve been stationed at their San Francisco headquarters for the week sharing trends, highlights, and all things B2B from this annual festival of creativity, conversation, and connection. 

Watch my day five recap below, and keep reading for links to what you hear. 

Show resources:

• The Drum, B2B hits its stride at Cannes Lions

• LinkedIn / YouGov study on B2B creative confidence

• Creative B2B Lions 2022, Cannes Lions

LinkedIn Marketing Solutions programming on-demand:

• Juneteenth – The Journey Toward Equity

• Brand Building From the Inside Out: The Intersection of Brand and Culture

• Brand in B2B – The State of B2B Brand Building in 2022 

• From B2Boring to B2Brilliant: The Value of Strong Creative Partnerships 

My recaps through the week:

1. Cannes Day One: It’s The Year of B2B, and I’m Here For It

2. Cannes Day Two: The Urgency for Progress through Creativity

3. Cannes Day Three: See the Shortlisted B2B Campaigns, Alright Alright Alright

4. Cannes Day Four: Hot Takes on Brand in B2B

5. Cannes Day Five: Winners of the First-Ever Creative B2B Lions

Thank you to the team at LinkedIn who are driving the conversation around B2B. It was a blast to partner at Cannes this year. (And thank YOU for watching!)

www.katie-martell.com