Cannes Day One: It’s The Year of B2B, and I’m Here For It
Here we go again
Here we go again - it’s Cannes season, and this year the delegates have descended upon the Côte d'Azur for an in-person festival for the first time since the start of the COVID-19 pandemic.
In partnership with the great team at LinkedIn Marketing Solutions, I’m stationed in their San Francisco headquarters for the week sharing trends, highlights, and all things B2B from this annual festival of creativity, conversation, and connection.
Watch my day one recap below, and keep reading for links to what you hear.
Show resources:
The Drum, Why Cannes 2022 is a shining moment for B2B’s creative journey
LinkedIn and YouGov research on B2B marketing decision-makers
LinkedIn Marketing Solutions programming:
Juneteenth – The Journey Toward Equity (watch on-demand)
Brand Building From the Inside Out: The Intersection of Brand and Culture
From B2Boring to B2Brilliant: The Value of Strong Creative Partnerships
Follow my fellow creators!
I’m proud to be collaborating with LinkedIn Marketing Solutions this year for Cannes. Follow my fellow creators who are on the ground sharing their insights: Orlando Baeza, CMO of Flock Freight and Jon Youshaei, Founder of Youshaei Studios.
Follow me on LinkedIn to see more updates from Cannes!
Best,
Katie Martell
Website | Twitter } LinkedIn
Tune in live this Wednesday!
The 2022 Adobe Experience Maker Awards are live this Wednesday, June 22nd at 5:00pm PT. I’m so excited to be emceeing again this year and hope you tune in to celebrate the bold moves of our finalists and winners from around the globe.
Watch here on LinkedIn - and check out my new finalist gift unboxing video below:
