Important details re: March 2020 roadshow!
Members of the World's Best Newsletter tribe, I am requesting your presence at one of three live events happening in March. If you can't make it, can you help me with a signal boost?
As you might know, I've been working on a documentary and book exploring an exceptional truth about the time in which we live and work.
We are seeing a collision between disciplines; marketing, social movements, activism, and advertising.
And, it's all happening within an age of accountability, commoditization, mistrust, conscious consumption and cancel culture. It's a fascinating time to be a marketer, an employee at modern organizations, or a consumer.
But, if this is the new normal, we need new rules of engagement.
How can you get involved?
I'm organizing a road show throughout March - Women's History Month - to bring together anyone interested in navigating this strange new world.
3/11 Boston
3/17 Austin @ SXSW
3/26 Chicago
Each event is free to attend, but space is limited. You'll learn:
Which brands are using the power of marketing to create meaningful change (and how to tell using a simple litmus test).
Why cause-aligned marketing is everywhere (especially months like this)
The impact of brand hypocrisy on social movements and brand integrity.
How to hold the companies you buy from, and work for, accountable. (Hint: You have more power than you think).
You’ll also catch a sneak peak of my forthcoming documentary, and have the opportunity to connect with others like yourself - accountable marketers, engaged employees, or conscious consumers.
RSVP HERE for Boston, Austin SXSW and Chicago: https://katie-martell.com/roadshow
Can't make it? Help spread the word with these resources: https://www.katie-martell.com/street-team
I'll see you on the road! Back to our regularly scheduled curated links next week, pinky swear.
Best,
Katie Martell
@KatieMartell