This cat is stoned, it's OK to say "viral" again, and RBG
It's SATURDAY! But for some, it's CATURDAY!
And though I don't have a cat, my friend Erin does.
Erin's cat needed a tooth pulled (apparently feline dental work is a thing. Who knew.) and being the loving owner she is, Erin got her cat f*cked up on pain meds to deal with the discomfort.
Guys, look at this totally stoned cat:
I still can't stop laughing. Yes, Erin, your cat is newsletter famous.
Also famous in this edition of the World's Best Newsletter:
1. The Dark Side of Gender Equality
2. Who Gets Harassed at Work?
3. Super cool interactive customer journey tool from Google
4. Why it's OK to say "viral" again - The New Viral
5. Facepalm. Someone made another product "for women." This time, a car.
6. Quote of the Week - the notorious RBG
Let's go:
1. The Dark Side of Gender Equality
My friend Jess Iandiorio is a high-profile Boston marketing exec. Total badass. Her recent HuffPo post about what she will do to help combat her own gender bias at work is a great example of her ability to bring issues facing female execs to light - truthfully and eloquently. I also recommend her previous posts about parental leave in Venturebeat and the rallying cry for more men in the "Women in Tech" conversation. Get it, girl.
2. Who Gets Harassed at Work?
Data aggregator and survey company Comparably found that the top three jobs that report being harassed at work are admin, marketing, and operations. And I see you there, communications, coming in fourth.
Uh, guys, stop abusing your marketers.
3. Super cool interactive customer journey tool from Google
I just stumbled across this very cool tool from Google, released as part of their Micro-Moments campaign. You can tap into its database of customer journey insights by industry, company size, and more, to figure out what's influencing buyers along the way.
Here's what it shows for large business/industrial purchases in the US...
4. Why it's OK to say "viral" again - The New Viral
In college, we all followed an unofficial yet binding rule. If Ben Grossman said it, it was true, and you should follow his advice. This mantra holds true years later. Ben is now VP, Strategy Director at Jack Morton Worldwide (and one of my bridesmaids. Brides-men? Bridal-peoples.)
His recent post on Chief Marketer marks the return of the "viral" concept -- applied thankfully in reality. The New Viral is word-of-mouth marketing, and it's 30X more effective than traditional advertising. Read more.
5. Facepalm. Someone made another product "for women." This time, a car.
Because all women are apparently the same shallow asshat that would actually buy a car for a feature like "headlights shaped like eyeliner!" Ooh, goody.
Someone get me a Tesla already, so I can run the guy behind this campaign over, repeatedly, while reducing emissions.
The full article says it best:
I have some questions for you, Cosmo. Will the car come with a lifetime supply of rosé? Is there a special holder for tampons? Will the visor mirror also come with halo lighting for ideal makeup application? Will it be easier to drive while wearing high heels?
Cosmo I have no time for your irrelevance.
6. Quote of the Week - the notorious RBG
In this Forbes interview, on unconscious bias against women and minorities:
“I wish I could drop a curtain over every field of human endeavor,” Ginsburg said, referring to an experiment in the world of classical music, where, once a curtain was put between auditioning musicians and the selection committee, women began to appear orchestras in far greater numbers."
Have a great weekend,
Katie