Woke and Weary: Live in Boston

Tickets now available - Thursday Nov 7th at 6pm ET

I’m so excited to be bringing this talk to Boston, in partnership with AMA Boston and Suffolk University. If you’re not in the area, don’t fret. Recording to follow :)

Woke and Weary:

Thursday, November 7th
6:00-7:30 PM ET
Suffolk University (120 Tremont St. - 5th Floor)
No cost thanks to AMA Boston - tell a friend, invite a colleague!

Reserve your FREE ticket here.


Prevailing advice from the last decade says brands should align with our buyers on shared values... and support the causes our employees and customers care about.

Somewhere along the way, the Marketing industry lost sight of authentic corporate allyship in favor of performative “woke-washing.”

Now, amid a time of immense social change in the US, rhetoric like “go woke, go broke” and a divisive political climate, marketers find themselves frozen...

Caught in the midst of chaos, with buyers who are woke... and weary.

In this free talk presented with AMA Boston on 11/7 at Suffolk University, we’ll learn more about how we got to this very weird moment in marketing history.

We’ll dig into recent lessons from brands and rethink how to connect with a weary marketplace.

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This talk is FREE FREE FREE and open to both consumers who want to be more conscious of the advertising they see... and all marketing professionals with responsibility for the brands we steward.

Reserve your FREE ticket here.

Best,
Katie