Sitemap - 2018 - A Newsletter by Katie Martell

#95: Everything online is fake, data is the new oil, 9/11 vs the Violence Against Women Act, and new marketing research on “we”

#94: Shocking: businesses gonna be businesses, inbound is dead, internet optimists, and consistency in B2B sales.

#93: Arrogance, magicians, an open letter to speakers, Patagonia, and great B2B content...

#92: The danger of fortune cookie wisdom, the art of claiming credit, and how to document sexual harassment

#91: The flaw in Clayton Christensen, new gateway to ad targeting, strugglepreneurs, anxiety, trust, and equity

#90: Movements, Gaga, fake influence, Matilda, Trump, B2B values, and the worst direct mail

#89: Fueling the flame, capable ovaries, Mailchimp's weird rebrand, stuntin at Dreamforce, and AI hype

#88: No time to think, Adobe scoops Marketo, the Dreamforce zeitgeist, the power of ignorance and arrogance

#87: Chauvinism in the world of tech, what MOPS really does, being LGBTQ in marketing, and propaganda

#86: Dear Woman w/ a Microphone, brands get political, the B2B curse, & how INBOUND ditched manels

Link correction: Dear woman with a microphone.

#85: Disrupt the incumbents, your bias and logical fallacies, Elon Musk, and the story behind the selfie

#84: The Mooch, my hot take on a debate, the truth about managing, and the outfit of the GOAT

#83: Building a B2B brand in 2018, something explicit, how to sell a handbag in China, and Aretha Franklin

#82: Tribes and titans, prostitutes and child brides, and that crazy Forrester prediction...

#81: Lagom, keynoting Spiceworld, GenderAvenger, the MassTLC controversy, and fundraising 101

#80: CMO to CEO, Martech and the pendulum, Democrat digital skills, the danger of a single story

#79: Truth, lies, and marketing, empathy's limitations, and being a dream 'diversity hire'

#78: Opening is harder than closing, Elon Musk’s strategies, double standards, a plea to do better, and the B2B herd

#77: 10 freelance rules, B2B expectations, tech burnout and dissent, talent, and AMERICA!

#76: Transparency vs honesty, our struggle to recognize facts, unjust law, and my latest talk on marketing to women

#75: PLEASE flamethrow responsibly, what gives insights power, rainbows and spendimonum...

#74: Google and ethical AI, the failure of marketing analytics, Lean Cuisine, Puerto Rico vs Roseanne, and more

#73: Hard-wired for novelty, MA equal pay act, make money not war, and Google Trends update

#72: Pivots and personas, why office space for women works, a culture deck you need to see, and equal pay

#71: On feedback, asking good questions, and what happens in the moments before impact.

#70: Californiaaaa, prize money, Cuba's resolver, and hacking the news

#69: On beauty in America, outnumbered by Johns, and a must-see Summit lineup

#68: Broken at the seams, convince a skeptic of the wage gap, self serving bias, and $500

#67: Leaning into the moment, content for immovable prospects, a fix for workplace BS, and selling chickens

#66: Your agile career, 1 hr with Zuckerberg, what B2B buyers care about, and what the f*ck happened today

#65: The danger of experience, bachelorettes as economic development, booth babes, and whataboutism.

#64: On Fear, a Marketing Roadmap, LinkedIn, Trump's Culture War, and Oprah

#63: You're Not Changing the World, One Big IWD Recap, Thursday Morning Test, and Ax vs Ask

#62: How Should We React to Jane Walker? A Scorecard for Marketing to Women

#61: (Bday!) Calling out SXSW, baffled by talent that looks different, how creativity happens...

#60: Don't read this, checking my AI skepticism, patriotic grammar, and special guest Devin Bramhall!

#59: 'WTF' edition, take the cake not the crumbs, and why ideas like Lady Doritos keep happening

#58: Tom Brady, TEDx talk lessons, Superbowl ad nonsense, and more.

#57: On that BK ad, fake news and the flu, a brilliant book award, and hilarious POV about disruption

#56: A call to all businesses, Russian Twitter propaganda, hard lesson re buzzwords, and a confession.

#55: Elevating your brand, Nazis drinking beer, death of the IPO, CES so male, and Sylvia Plath