A Newsletter by Katie Martell

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#126: Your voice, good judgement, Meg's vulnerability, activism and Poo-Pourri!

125: Why fake news costs $78B/yr, Mastercard + inclusion, Dr. Julz James, and the future of B2B Marketing

124: Get your recommendations adopted, MS MONOPOLY, new research on B2B branding + thought leadership, and making ads work harder

123: Voting with your wallet, ruining marketing with purpose, feminist merch, and uncommon founder rules

122: NBA + Blizzard meet the China minefield, brands and gun reform, alarming stats from the CMO survey, and being off-model

121: B2B mktg's next chapter, caution from Acquia founder, WeWork + fraud, Supreme Court case re: LGBTQ, banks + private prisons

120: Sins of startup marketing, kudos for Mattel, quoted in the New York Times, interview with Jia Hyun...

119: LinkedIn Live w/ Michael Brenner, the CMO slide, the real story of Salesforce, moral content, and... teledildonics?

118: Context, balance, and structure, Nigerian scams, the incredible Pia Klemp, meaning, and 2x4's

#117: A marketer threatened, what boards/CEOs need for legacy mountain, eye-rolls and ethics

116: A proposal for corporate America, being gender-diverse in the workplace, when the Challenger sale doesn't work, and quacks

115: On Paris, a must-attend marketing workshop, women futurists, talent behind bars, and how to newsletter

114: FaceApp and our mortality + privacy, the power of curiosity, 20 women to follow, TripAdvisor's FABULOUS C&D letter, and more

113: Not a political statement, what to do as the lonely only, Google hogging search traffic, and how to fix disinformation

Learning from Leaders: Watch my conversation with Microsoft's CMO...

112: Pride or pandering? 120M left out of ads, future of ABM, your biggest B2B competition + brand safety

111: Sunday evening edition + your Monday to-do list (7 items)

110: Are we marketers, or are we journalists? Ads are ruining our lives, how to run marketing experiments, and Facebook's cleanse.

109: Messaging tips, cultural fit beyond the beer test, cannabis branding, great SaaS content, and IG activism

108: Brands and hate groups, the truth of freelance pricing, Slack ruining our work lives, and 50k B2B articles

107: The godlike CMO, getting back up after epic failure + the business of 420, Passover, and Easter

106: Theology of resistance and snarky nuns, how to stem the tide of mistrust in tech, leaning in and falling over, serious advice

105: Taken to marketing CHURCH, envy and schadenfreude, Mr. Rogers, the pay gap, and a great new Apple ad

104: Worldwide extremism on IG, early-stage branding advice, ModernCX recap + rant, and table lighters!

103: Prude investors, dying in a world built for men, a tool to find your value, and the end of "move fast break things"

102: We get the journalism we deserve, predictions for CX, category building, finding your voice, and a 1-question survey

101: Legacy vendors are lying, content vs journalism, the failing NYT, how to sell anything

SPECIAL EDITION #100! Read my favorite quotes from the archives.

#99: Deadly propaganda, Roger Stone, product marketing, ugly history, and muted colors.

#98: That Gillette ad, the 10 year challenge, how to stop scaring the B2B whales, molasses, and Mary Oliver

#97: CES double standards, 5-part product messaging, Shine Theory, B2B content in 2019, and vulgar leaders

#96: Type A? Read this. Plus, hive mind + propaganda, banner blindness, and a better new years resolution.

© 2024 Katie Martell
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