A Newsletter by Katie Martell

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#147: Tech brands and the election, COVID’s impact on business purpose, woke-washed marketing, influencer activism, and the trouble with facts

#146: One dissenting voice, Chubbies and brand allyship, the beauty industry on blast, racism on Yelp, and misinformation

#145: "As addictive as cigarettes," spotting trolls, a limit to outrage, Hootsuite's deal, and a caring type of B2B hustle

#144: “Real people,” what is justice in business, and why this software CEO removed Trump-Pence as a customer

#143: New book on B2B trust, backstage at Adobe's virtual gala, career balance w/ Madame Gandhi, Facebook boycott, and the vaccine standoff

#142: The Mars Compass, an example of great brand accountability, and the kind of customer I'm happy to lose.

#141: How 75+ brands responded to BLM, how to effect change like an activist, B2B narratives, and a big announcement!

#140: 7 Risks of Performative Brand Allyship #BLM

#139: Your first 1,000 users, content that sells, my SXSW panel redux, and takeaways from Future X

#138: Not so unprecedented, 7 traits of a conspiracy + why it spreads, the 90% economy, how to retain customers, and the return of Ms Monopoly...

#137: What did you do? The shape of the next normal, finding the stories, greenwashing as gaslighting, and making remote meetings inclusive.

#136: The buddhists are right, exposing true values at Carnival + Costco, the misinformation threat

#135: Refuting "the illusion of separateness," how the virus changed the way we internet, impact on marketing services, and the 2012 tech comeback

#134: PR advice in a pandemic, what even is marketing right now, live video resources, a call for creatives, and recovery tools

#133: Why we can't stop checking the news, how to research a new normal, cannabis and COVID marketing resources

#132: That Simon Sinek quote, 100 ways to support women, designing for gender-inclusion, marketing during IWD, and the princess problem

Important details re: March 2020 roadshow!

#131: For Danielle! Psuedo brands, the cost of courage, how to write an intro email, self-promotion, and a campaign I ❤️

130: NEW ROADSHOW! Plus the reality of Starbucks and Grindr, BP’s greenwashing pressure, Sputnik, Microsoft, and an Oracle contradiction

#129: The problem with kidfluencers, truth about change, a black history month marketing miss, and writing for the internet

#128: Sweetgreen on greenwashing - "it works," RIP Clayton Christensen, eyes on TN brands, and Facebook's sponcon mistake

#127: On my bookshelf, new rules of writing, B2B resolutions + peeves, the end of normal?

© 2024 Katie Martell
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